Geneva Tourism Festive Season Campaign

GOAL

The Geneva Tourism Festive Season Campaign highlighted the city's enchanting holiday atmosphere to position it as a top festive destination. It focused on engaging visitors through storytelling, authentic experiences, and a lead-generation initiative that offered newsletter subscribers personalized itineraries.

A dedicated landing page provided practical details on seasonal activities, accommodations, and dining, complemented by a promotional video showcasing Geneva's Christmas markets, lakeside thermal baths, and festive teas. Local influencers amplified the campaign with engaging Reels, sharing first-hand experiences that drove high audience engagement and expanded reach.

SOLUTIONS

  • Promotional video conception & briefing

  • Influencer outreach & briefing

  • Landing page

  • Content creation

  • Paid ads

Influencer Content

STRATEGY

The campaign combined digital storytelling, influencer marketing, and practical resources to inspire and inform. The promotional video captured the city’s unique festive ambiance, while the landing page served as both an information hub and a lead-generation tool. Visitors were encouraged to sign up for the newsletter, and in return, they received a customized itinerary tailored to their interests, ensuring a more personalized experience of Geneva’s festive offerings. Influencers played a pivotal role in creating authentic social media content that showcased the city's magic in an organic way, driving traffic to the landing page and amplifying the campaign's reach.

The results demonstrated the effectiveness of this integrated approach. The influencer-generated content achieved strong engagement, the landing page attracted significant traffic, and the personalized itineraries not only enhanced visitor experiences but also strengthened Geneva Tourism’s database for future campaigns. This multi-faceted strategy successfully positioned Geneva as a premier destination for the festive season, blending storytelling, technology, and authentic connections to attract and delight visitors.

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