Geneva Resort City Campaign
GOAL
Post-pandemic, Geneva needs to re-position itself gain tourist market share.
Changing the image of the destination: Geneva as a Resort City. Geneva is not just a business city, but a vacation resort. Raising awareness of the leisure offers. Geneva, as an urban destination, must therefore succeed in promoting its "leisure" offer, which is particularly attractive in summer, and which is rich and diversified.
SOLUTIONS
Video Campaign
Paid Ad
TikTok & Instagram Content Creation
Landing page
STRATEGY
To reposition Geneva as a “Resort City” and a vibrant “Natural Playground,” we developed a campaign showcasing the city’s diverse activities through engaging video content and key visuals.
The visuals reimagined Geneva’s natural assets:
The Pool: Highlighting the lake and rivers.
The Garden: Featuring the countryside and vineyards.
The Fitness: Showcasing aquatic and outdoor activities.
We also designed a dedicated landing page to promote the “Resort Pass”, offering access to these experiences at a special promotional rate, seamlessly integrating the campaign’s concept and call to action.
RESULTS
The campaign videos garnered over 6 million views across social media platforms in the target markets of Switzerland and France. Additionally, the videos drove more than 97,000 clicks to the landing page, with visitors spending an average of 3 minutes and 7 seconds engaging with the content.