Chelsea Flower Show at Burberry Café Thomas’s
GOAL
The Chelsea Flower Show presents a unique opportunity for central London restaurants to showcase their floral creativity, whether through vibrant outdoor floral displays or menus that highlight flowers as the star ingredient.
Thomas’s Cafe at Burberry on Regent Street embraced this challenge with the mission to craft the ultimate Instagrammable dessert: a Floral Ice Bowl featuring elderflower sorbet, rose ice cream, and a delicate shortbread. This stunning creation not only celebrated the essence of the show but also aimed to maximize bookings during this key week. #ChelseaFlowerShow
SOLUTIONS
Photoshoot coordination
Social Media Content
Press
STRATEGY
Our goal was to create a visually compelling campaign that not only highlighted the deliciousness and artistry of the food styling but also captured the essence of the Burberry brand.
We organized a professional photo shoot to showcase the menu at Thomas’s Cafe in its best light. Using Unfold, we designed an elegant Instagram Story and static feed posts that reflected the campaign’s aesthetic. To amplify reach and engagement, we implemented a targeted paid social strategy aimed at a central London demographic, incorporating trackable links to measure performance effectively.
Results
+37% increase in bookings compared to previous year.
+300k organic impressions on Instagram.
