Rocket Food Company Showreel
The goal of the project was to create a dynamic video that not only showcased Rocket Food’s expertise in delivering high-end events with Michelin-star quality catering but also highlighted its vibrant company culture. The objective was twofold: to position Rocket as an industry leader capable of executing exceptional events and to attract talented individuals eager to be part of a fast-paced, innovative team. This video was envisioned as a recruitment and marketing tool, capturing the essence of the company’s professionalism, creativity, and behind-the-scenes teamwork.
STRATEGY
The strategy focused on crafting a compelling visual narrative that balanced Rocket Food’s external excellence with its internal personality. A selection of events was carefully curated to demonstrate the breadth of the company’s services, ranging from intimate gatherings to large-scale, high-profile productions. These scenes showcased Rocket’s meticulous attention to detail, exceptional service, and culinary artistry.
To emphasize the company’s culture, the video included behind-the-scenes moments of the team in action, highlighting their dedication, camaraderie, and passion for delivering outstanding results. This approach was designed to resonate with prospective employees by providing an authentic glimpse into the collaborative and dynamic work environment at Rocket.
Collaborating with Event Concept, the production team ensured the video was visually stunning, with sleek cinematography that captured both the glamour of the events and the energy of the team. The final piece was used across multiple platforms, from recruitment campaigns to client pitches, effectively blending business development with talent acquisition.
This initiative successfully positioned Rocket Food as a desirable employer and partner, reflecting its brand values and unique capabilities.v